The Nielsen Company, a well known consumer research firm aptly released data on iPhone. The data reveals that higher percentage of iPhone users are in between ages of 35- 54 years. This age group accounts for about 50% of working population in a country. The research firm also confirmed that people are making heavy use of features like email and web browsing in their iPhone. 98% users use data features of the iPhone. 88% people use Internet, 75% users download apps, 72% users make use of location based services, and 37% people watch video on their iPhone. Thus, data clearly emphasized that iPhone is for tech savvy professionals.
Let’s see the demographics of iPhone users: