Thursday, 9 June 2011

Local mobile manufacturers are gaining popularity in India

With 792 million mobile phone subscribers, Indian telecom industry is growing very fast. Many global players are selling their mobile phones in India. Nowadays, the mobile market of India is experiencing change with rise of many local mobile manufacturers. Local manufacturers have grabbed a market share of 17.5% till April 2010. At the same time, global players are losing their market share to local players. Nokia share has fell from 56.2% share in 2008 to 54.1% in 200, Samsung Electronics Co. Ltd’s share fell marginally to 9.7% from 9.5% and LG’s share dropped from 7.2% to 6.4%. Still, BlackBerry, iPhone, and HTC are seen in very few hands due to high price factor. Local mobile manufactures are manufacturing stylish mobile phones with high-end features. They are also keeping the price very low. Thus, Indian consumers are shifting to local mobile brands.

Among local players, Spice and Micromax lead the race and hold good market share. Top 5 local mobile manufacturers in India are:

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